İstanbul Sağlık ve Teknoloji Üniversitesi BİLGİ PAKETİ / DERS KATALOĞU
| İşletme (İngilizce) | |||||
| Lisans | TYYÇ: 6. Düzey | QF-EHEA: 1. Düzey | EQF-LLL: 6. Düzey | ||
Course General Introduction Information
| Ders Kodu: | BUS216 | ||||
| Course Name: | Örgütsel Davranış | ||||
| Ders Yarıyılı: | Bahar | ||||
| Ders Kredileri: |
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| Öğretim Dili: | EN | ||||
| Ders Koşulu: | |||||
| Ders İş Deneyimini Gerektiriyor mu?: | Hayır | ||||
| Dersin Türü: | Zorunlu | ||||
| Dersin Seviyesi: |
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| Dersin Veriliş Şekli: | Yüz yüze | ||||
| Dersin Koordinatörü: | Dr.Öğr.Üyesi MUHAMMAD MOHSEN LIAQAT | ||||
| Dersi Veren(ler): | Dr Muhammad Mohsen Liaqat | ||||
| Dersin Yardımcıları: |
Dersin Amaç ve İçeriği
| Dersin Amacı: | Describe the field of organizational behavior and discuss its relevance to the workplace. Discuss the impact that diversity of race, gender, ability, religion, and age has on the workplace. Describe the methods of encouraging ethical behavior and the laws encouraging good corporate practices. Recognize the importance of recognizing and valuing individuals’ differences. Discuss the impact organizational culture has on individuals and the workplace. |
| Dersin İçeriği: | Course Overview Week 1 Introduction Management and OB Discipline that contribution to OB field Challenges and opportunities for OB Developing OB model Week 2 Attitude Attitude and behavior Measuring job satisfaction What cause job satisfaction Outcomes of job satisfaction The impact of job dissatisfaction Graded Moderated Discussion 1 Week 3 Emotions What are emotions and moods? Sources of emotions and moods Emotional labor Affective events theory Emotional intelligence Emotion regulation OB applications of emotions and moods Week 4 Personality Factors Personality Personality frameworks Other personality attributes relevant to OB Personality and situations Values Cultural values Graded Moderated Discussion 2 Week 5 Perceptual Processes What is perception? Person perception: making judgments about others The link between perception and individual decision making Decision making organizations Influences on decision making What about ethics in decision making? Creativity, creative decision making, and innovation in organizations Week 6 Valuing Diversity Diversity Discrimination Biographical characteristics Other differentiating characteristics Ability Implementing diversity management strategies Week 7 Motivation Motivation Early theories of motivation Contemporary theories of motivation Other contemporary theories of motivation Jon engagement Integrating contemporary theories of motivation Week 8 Groups in Organizations Communication Functions of communication Direction of communication Modes of communication Choice of communication channel Persuasive communication Barriers to effective communication Cultural factors Week 7 Motivation Motivation Early theories of motivation Contemporary theories of motivation Other contemporary theories of motivation Jon engagement Integrating contemporary theories of motivation Week 8 Groups in Organizations Communication Functions of communication Direction of communication Modes of communication Choice of communication channel Persuasive communication Barriers to effective communication Cultural factors Week 9 Group Behavior What is sales force automation? SFA ecosystem SFA software functionality Adoption of SFA How SFA impact the sale performance Week 10 Service Automation What is customer service? Service quality modeling Customer service standards Service automation Benefits of service automation Software applications for service Week 11 Developing and Managing Customer-related Databases Corporate customer-related data Structured and unstructured data Developing a customer-related databse Data integration Data warehousing Data marts Knowledge management Week 12 Customer-related Data Analytics for CRM strategy and tactics Analytics throughout the customer journey Analytics for structured and unstructured data Big data analytics The ways to generate analytical insight Artificial intelligence, machine learning, and deep learning Week 13 Planning for Success The logic of the business case Organizing for benefits Network and virtual organizations Person-to-person contracts Key account management Week 14 Implementation of CRM Develop the CRM strategy Build CRM project foundations Needs specification and partner selection Project implementation Performance evaluation |
Öğrenme Kazanımları
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Bu dersi başarıyla tamamlayabilen öğrenciler;
1) Describe the field of organizational behavior and discuss its relevance to the workplace 2) Discuss the impact that diversity of race, gender, ability, religion, and age has on the workplace 3) Describe the methods of encouraging ethical behavior and the laws encouraging good corporate practices 4) Recognize the importance of recognizing and valuing individuals' differences |
Ders Akış Planı
| Hafta | Konu | Ön Hazırlık |
| 1) | Introduction Management and OB Discipline that contribution to OB field Challenges and opportunities for OB Developing OB model | Book |
| 2) | Attitude Attitude and behavior Measuring job satisfaction What cause job satisfaction Outcomes of job satisfaction The impact of job dissatisfaction | Book |
| 3) | Emotions What are emotions and moods? Sources of emotions and moods Emotional labor Affective events theory Emotional intelligence Emotion regulation OB applications of emotions and moods | Book |
| 4) | Personality Factors Personality Personality frameworks Other personality attributes relevant to OB Personality and situations Values Cultural values | Book |
| 5) | Perceptual Processes What is perception? Person perception: making judgments about others The link between perception and individual decision making Decision making organizations Influences on decision making What about ethics in decision making? Creativity, creative decision making, and innovation in organizations | Book |
| 6) | Valuing Diversity Diversity Discrimination Biographical characteristics Other differentiating characteristics Ability Implementing diversity management strategies | Book |
| 7) | Motivation Motivation Early theories of motivation Contemporary theories of motivation Other contemporary theories of motivation Jon engagement Integrating contemporary theories of motivation | Book |
| 8) | Groups in Organizations Communication Functions of communication Direction of communication Modes of communication Choice of communication channel Persuasive communication Barriers to effective communication Cultural factors | Book |
| 9) | Group Behavior What is sales force automation? SFA ecosystem SFA software functionality Adoption of SFA How SFA impact the sale performance | Book |
| 10) | Service Automation What is customer service? Service quality modeling Customer service standards Service automation Benefits of service automation Software applications for service | Book |
| 11) | Developing and Managing Customer-related Databases Corporate customer-related data Structured and unstructured data Developing a customer-related databse Data integration Data warehousing Data marts Knowledge management | Book |
| 12) | Customer-related Data Analytics for CRM strategy and tactics Analytics throughout the customer journey Analytics for structured and unstructured data Big data analytics The ways to generate analytical insight Artificial intelligence, machine learning, and deep learning | Book |
| 13) | Planning for Success The logic of the business case Organizing for benefits Network and virtual organizations Person-to-person contracts Key account management | Book |
| 14) | Implementation of CRM Develop the CRM strategy Build CRM project foundations Needs specification and partner selection Project implementation Performance evaluation | Book |
Kaynaklar
| Ders Notları / Kitaplar: | Recommended Book Customer Relationship Management: Concepts and Technologies Author(s): Francis Buttle, Stan Maklan Publisher: Routledge Year: 2019 |
| Diğer Kaynaklar: | Recommended Book Customer Relationship Management: Concepts and Technologies Author(s): Francis Buttle, Stan Maklan Publisher: Routledge Year: 2019 |
Ders - Öğrenme Kazanımı İlişkisi
| Etkisi Yok | 1 En Düşük | 2 Orta | 3 En Yüksek |
| Dersin Program Kazanımlarına Etkisi | Katkı Payı |
Öğrenme Etkinliği ve Öğretme Yöntemleri
| Alan Çalışması | |
| Akran Değerlendirmesi | |
| Anlatım | |
| Beyin fırtınası /Altı şapka | |
| Bireysel çalışma ve ödevi | |
| Ders | |
| Grup çalışması ve ödevi | |
| Laboratuvar | |
| Okuma | |
| Ödev | |
| Problem Çözme | |
| Proje Hazırlama | |
| Rapor Yazma | |
| Rol oynama | |
| Seminer | |
| Soru cevap/ Tartışma | |
| Sosyal Faaliyet | |
| Teknik gezi | |
| Tez Hazırlama | |
| Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.) | |
| Örnek olay çalışması | |
| Web Tabanlı Öğrenme | |
| Staj/Yerinde Uygulama |
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Sözlü sınav | |
| Ödev | |
| Uygulama | |
| Gözlem | |
| Bireysel Proje | |
| Grup Projesi | |
| Sunum | |
| Raporlama | |
| Akran Değerlendirmesi | |
| Bilgisayar Destekli Sunum | |
| Tez Sunma | |
| Uzman / Jüri Değerlendirmesi | |
| Örnek olay sunma | |
| Staj/ Yerinde Uygulama Değerlendirmesi | |
| Yarışma |
Ölçme ve Değerlendirme
| Yarıyıl İçi Çalışmaları | Aktivite Sayısı | Katkı Payı |
| Ödev | 40 | % 10 |
| Ara Sınavlar | 3 | % 30 |
| Final | 3 | % 60 |
| Toplam | % 100 | |
| YARIYIL İÇİ ÇALIŞMALARININ BAŞARI NOTU KATKISI | % 40 | |
| YARIYIL SONU ÇALIŞMALARININ BAŞARI NOTUNA KATKISI | % 60 | |
| Toplam | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Aktiviteler | Aktivite Sayısı | Aktiviteye Hazırlık | Aktivitede Harçanan Süre | Aktivite Gereksinimi İçin Süre | İş Yükü | ||
| Ders Saati | 45 | 45 | 2025 | ||||
| Sınıf Dışı Ders Çalışması | 45 | 45 | 2025 | ||||
| Sunum / Seminer | 10 | 10 | 100 | ||||
| Ödevler | 40 | 40 | 1600 | ||||
| Ara Sınavlar | 5 | 5 | 25 | ||||
| Final | 5 | 5 | 25 | ||||
| Toplam İş Yükü | 5800 | ||||||