| Course Objectives: |
The primary objective of this course is to equip Engineering Management non-thesis master's students with the competencies to manage organizational change and lead innovation processes to gain a competitive advantage in today's rapidly evolving global market and technological landscape. By integrating the technical foundation of engineering disciplines with a strategic management perspective, the course focuses on enabling students to analyze the drivers of change in technology-driven organizations, effectively plan and implement change processes, and establish a sustainable culture of innovation. |
| Course Content: |
This course covers change management theories, change leadership, and managing resistance to change. It also focuses on the fundamental concepts of innovation, types of innovation (product, process, business model), technology and R&D management, disruptive innovation models, open innovation strategies, and methods for creating a creative innovation culture within organizations. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Change Management: Concepts, Nature, and Types of Change |
|
| 2) |
Drivers of Change: Technology, Digital Transformation, and Market Dynamics |
|
| 3) |
Change Leadership and Managing Resistance to Change |
|
| 4) |
Introduction to Innovation Management: Key Concepts, Creativity, and Innovation |
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| 5) |
Innovation Strategy and Types of Innovation (Product, Process, Service) |
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| 6) |
Technology and R&D Management |
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| 7) |
The Innovation Process: From Ideation to Commercialization (The Innovation Funnel) |
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| 8) |
Disruptive Innovation Theory |
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| 9) |
Business Model Innovation and Blue Ocean Strategy |
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| 10) |
Open Innovation and Ecosystem Management |
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| 11) |
Intellectual Property Rights Management in Innovation (Patent, Trademark) |
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| 12) |
Creating a Corporate Innovation Culture and Intrapreneurship |
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| 13) |
Innovation Metrics and Review of the Term with Case Studies |
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