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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course General Introduction Information

Course Code: IND463
Course Name: Strategic Management
Course Semester: Fall
Course Credits:
ECTS
5
Language of instruction:
Course Requirement:
Does the Course Require Work Experience?: No
Type of course: Area Ellective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Ar.Gör. FATMANUR GÖÇER
Course Lecturer(s): Dr. Mustafa YILDIRIM
Course Assistants:

Course Purpose and Content

Course Objectives: It is about approaching the future with a conscious systematic approach and ensuring that the right decisions are made.
Course Content: Concept of strategy, purpose, target, vision, mission, policy, tactics; Concept of Strategic Management; Strategic decisions in businesses; General Environmental Analysis; Nearby Environment Analysis; Factors Affecting Competition; Importance and Scope of Business Valuation; Strategic Alternatives to Follow; Definition and Importance of Portfolio Reduction; Definition and Scope of Globalization; Organization culture; Sample Cases

Learning Outcomes

The students who have succeeded in this course;
1) Students can use their knowledge about the concept of strategy.
2) Students can use their knowledge about the definition and importance of portfolio analysis.
3) Students use their knowledge of the scope and definition of globalization.

Course Flow Plan

Week Subject Related Preparation
1) Definition of strategy, explanation of the concepts of Purpose, Target, Vision, Mission, Policy and Tactics and their relationship with the concept of strategy -
2) Concept of Strategic Management; Evolution of Strategic Management Thought; The Importance of Strategy for Business; Benefits of Having a Strategy -
3) Strategic Decisions in Businesses; Concept of Planning in Business, Planning Principles, Types of Planning -
3) Strategic Decisions in Businesses; Concept of Planning in Business, Planning Principles, Types of Planning -
4) General Environmental Analysis; Political Trends and Strategic Management of Business; Economic Reviews; Analysis of Factors Related to Socio-Cultural Issues; Factors Related to Technological Conditions -
5) Nearby Environment Analysis; Analysis of Possible Opportunities and Dangers -
6) Factors Affecting Competition; Competition analysis; Techniques Used for Environmental Analysis -
7) Importance and Scope of Business Valuation; Business Valuation; Methods for Analysis of Strengths and Weaknesses -
8) Midterm -
9) Types of Strategic Alternatives That Businesses or Strategic Business Units Can Follow; Growth Strategies; Stagnant Growth Strategies; Savings Strategies; Mixed Strategies -
10) Definition of Globalization; Concept of Global Strategy; Transition from Global Strategy to Hybrid Strategy; Global and International Strategy Selection -
11) The Importance of Organizational Structure in the Implementation of Strategies; Reasons for Developing an Organizational Structure and Adapting This Structure to the Strategy -
11) The Importance of Organizational Structure in the Implementation of Strategies; Reasons for Developing an Organizational Structure and Adapting This Structure to the Strategy -
12) Concept of Organizational Culture; Relationships of Organizational Culture with Other Concepts; The Importance of Organizational Culture; Classification of Organizational Culture -
13) Assignment Presentations -
14) Assignment Presentations -
15) Final -

Sources

Course Notes / Textbooks: Ders Notları-Lecture Notes
References: John Pearce - Richard Robinson Çeviri Editörü: Prof. Dr. Mehmet Barca, STRATEJİK YÖNETİM Strategic Management, Nobel Yayın, 2012

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Medium 3 Highest
       
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science, and related engineering discipline; ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) An ability to detect, identify, formulate, and solve complex engineering problems; the ability to select and apply appropriate analysis and modelling methods for this purpose.
3) An ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions; the ability to apply modern design methods for this purpose.
4) An ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems in engineering applications.
5) An ability to use information technologies effectively.
6) Ability to design, conduct experiments, collect data, analyse, and interpret results to investigate complex engineering problems or discipline-specific research topics.
7) Ability to work effectively in disciplinary and multidisciplinary teams; ability to work individually.
8) Ability to communicate effectively in oral and written Turkish.
9) Knowledge of at least one foreign language.
10) Ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give clear and understandable instructions.
11) Awareness of the necessity of lifelong learning; ability to access information, follow developments in science and technology and ability to renew themselves.

Learning Activity and Teaching Methods

Alan Çalışması
Akran Değerlendirmesi
Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Course
Grup çalışması ve ödevi
Labs
Okuma
Homework
Problem Çözme
Proje Hazırlama
Rapor Yazma
Rol oynama
Seminar
Soru cevap/ Tartışma
Sosyal Faaliyet
Teknik gezi
Tez Hazırlama
Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.)
Örnek olay çalışması
Web Tabanlı Öğrenme
Staj/Yerinde Uygulama

Measurement and Evaluation Methods and Criteria

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sözlü sınav
Homework
Uygulama
Gözlem
Bireysel Proje
Grup Projesi
Sunum
Raporlama
Akran Değerlendirmesi
Bilgisayar Destekli Sunum
Tez Sunma
Uzman / Jüri Değerlendirmesi
Örnek olay sunma
Staj/ Yerinde Uygulama Değerlendirmesi
Yarışma

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Aktiviteye Hazırlık Aktivitede Harçanan Süre Aktivite Gereksinimi İçin Süre Workload
Course Hours 14 3 42
Homework Assignments 1 3 3
Midterms 1 2 2
Final 1 2 2
Total Workload 49