Istanbul Health and Technology University INFORMATION PACKAGE / COURSE CATALOGUE
| Business | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course General Introduction Information
| Course Code: | ISL446 | ||||
| Course Name: | Strategic Management | ||||
| Course Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | TR | ||||
| Course Requirement: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Necessary | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator : | Dr.Öğr.Üyesi FATMA NUR ASLI GÖKSOY | ||||
| Course Lecturer(s): | Aslı Göksoy | ||||
| Course Assistants: |
Course Purpose and Content
| Course Objectives: | To introduce students to the concepts and analytical techniques required to solve business problems and create a sustainable advantage in competitive environments, to equip students with strategic thinking ability, knowledge, and skills, and to contribute to their strategic thinking. |
| Course Content: | Examining the basic topics of strategic management, strategic decision making, external environment and industry analysis, internal environment analysis, situation analysis and business strategy, corporate and functional strategies, strategy formulation, implementation of strategies, evaluation and control, and management of human resources. |
Learning Outcomes
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The students who have succeeded in this course;
1) Defines the basic concepts related to strategic management. 2) Learns the process of determining, implementing and evaluating strategic decisions that will enable the business to achieve its goals. 3) Knows competitive strategies. 4) Develops the abilities and skills to make necessary strategic analyses in various industries, competitive environments, and a global environment. 5) Analyzes the opportunities and threats in the environment for the business. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Course Introduction | |
| 2) | Development of Strategic Management Thought and Strategic Management Theory | |
| 3) | Mission, Vision, Goals and Stakeholders of the Business | |
| 4) | Strategic Analysis: External Environment Analysis | |
| 5) | Strategic Analysis: Internal Environment Analysis | |
| 6) | Resource-based View and Value Chain Analysis | |
| 7) | Competitive Strategies and General Strategic Approaches | |
| 8) | Midterm | |
| 9) | Competitive Advantage and Competitive Strategies | |
| 10) | Growth Strategies and Business Expansion Processes | |
| 11) | Collaborations and Strategic Partnerships | |
| 12) | Business Level Strategy and Business Portfolio Management | |
| 13) | Corporate Strategy and Multi-Business Strategy | |
| 14) | Innovation and Innovation Strategies | |
| 15) | Global Strategy and International Business | |
| 16) | Strategic Implementation and Performance Management |
Sources
| Course Notes / Textbooks: | Akdemir, A., Konakay, G., Küçükaltan, D., Marangoz, M., Ulukan, İ.C., Gümüştekin, G. E., ve Hepkul, A. (2012). Stratejik Yönetim, Anadolu Üniversitesi. David, F. R. ve David, M. E. (2022). Stratejik Yönetim: Rekabet Avantajı Yaklaşım, Palme Yayıncılık. |
| References: | Akdemir, A., Konakay, G., Küçükaltan, D., Marangoz, M., Ulukan, İ.C., Gümüştekin, G. E., ve Hepkul, A. (2012). Stratejik Yönetim, Anadolu Üniversitesi. David, F. R. ve David, M. E. (2022). Stratejik Yönetim: Rekabet Avantajı Yaklaşım, Palme Yayıncılık. |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Medium | 3 Highest |
| Program Outcomes | Level of Contribution |
Learning Activity and Teaching Methods
| Anlatım | |
| Beyin fırtınası /Altı şapka | |
| Grup çalışması ve ödevi | |
| Okuma | |
| Homework | |
| Problem Çözme | |
| Proje Hazırlama | |
| Rapor Yazma | |
| Soru cevap/ Tartışma | |
| Örnek olay çalışması |
Measurement and Evaluation Methods and Criteria
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Homework | |
| Sunum | |
| Raporlama | |
| Örnek olay sunma |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 10 | % 10 |
| Project | 20 | % 30 |
| Midterms | 10 | % 30 |
| Final | 10 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Presentations / Seminar | 1 | 3 |
| Project | 1 | 3 |
| Homework Assignments | 3 | 9 |
| Midterms | 1 | 3 |
| Paper Submission | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 72 | |