Istanbul Health and Technology University INFORMATION PACKAGE / COURSE CATALOGUE
| Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course General Introduction Information
| Course Code: | BUS105 | ||||
| Course Name: | Introduction to Business | ||||
| Course Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | EN | ||||
| Course Requirement: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Necessary | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator : | Dr.Öğr.Üyesi MUHAMMED MUHSİN LİYAKAT | ||||
| Course Lecturer(s): | Dr Muhammad Mohsen Liaqat | ||||
| Course Assistants: |
Course Purpose and Content
| Course Objectives: | BUS105 INTRODUCTION TO BUSINESS is designed to meet the scope and sequence requirements of foundational business courses. The course presents the business principles and emerging trends in field. The course is useful for students to acquire the knowledge, skills, and competencies to prepare for the competitive workplace. The course is designed with intense lectures, in-class reading, and writing. Objectives • To identify and analyze the key concepts that form business enterprises • To understand the external and internal environments that impact businesses • To understand all the aspects of business management e.g., marketing, human resources, and management • To identify the different types of businesses and the basis for their formation |
| Course Content: | WEEK 1 ROLE OF BUSINESS The concept of business Define the term business Distinguish between profit, loss, and value Distinguish between goods and services WEEK 2 BUSINESS AND SOCIETY Factors of production Functional areas of business Business stakeholders External forces shaping the business environment WEEK 3 MANAGEMENT The three levels of management Managerial skills Functions of management Planning and decision-making Organising Organisational structures WEEK 4 STRATEGIC MANAGEMENT What is a strategy? Strategic planning Strategic thinking Strategic management framework WEEK 5 MARKETING The role of customers in marketing The value propositions Segmentation and targeting 4Ps of the marketing mix Pricing strategies WEEK 6 CONSUMER BEHAVIOUR Definition and explanation The purchase decision and its context Buying decision process Internal influences on purchase decision GRADED QUIZ 1 WEEK 7 THE GLOBAL BUSINESS ENVIRONMENT The cultural environment The economic environment The legal and regulatory environment International marketing Sustainability Global supply chain IN-CLASS GRADED DISCUSSION WEEK 8 INTERNATIONAL BUSINESS Technology and Business Internationalisation Theories of internationalisation Leadership and global business Factors towards globalisation MIDTERM EXAM WEEK 9 CORPORATE SOCIAL RESPONSIBILITY Environmental social responsibility. Ethical/human rights social responsibility. Philanthropic corporate responsibility. Economic corporate responsibility. WEEK 10 BUSINESS ETHICS Ethics and business Merck & Co. Case B.F. Goodrich Case Ford Pinto Case WEEK 11 SUSTAINABLE DEVELOPMENT GOALS Transforming our world: The 2023 Agenda for Sustainable Development Goals (SDGs) IN-CLASS GRADED DISCUSSION 2 WEEK 12 BUSINESS COMMUNICATION Four major factors of effective writing (clarity, tone, organization, and delivery) Formal and information communication Writing email Writing a formal letter Stages of preparing and delivering the presentation WEEK 13 THE TURKISH BUSINESS CLIMATE Turkey-Investment Climate Statement 2022 by International Trade Administration Doing business- Turkey Report 2020- World Bank Regional Investment Climate Assessment WEEK 14 REVIEW OF THE COURSE Review of the course |
Learning Outcomes
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The students who have succeeded in this course;
1) Explain the basic concepts of business management and its impact on the performance of the businesses. 2) Allow students to be able to develop new ideas and solutions and explore novel perspectives and approaches. 3) Empower students to recognise the importance of contributing their knowledge and experience to their communities. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | The concept of business Define the term business Distinguish between profit, loss, and value Distinguish between goods and services | Books |
| 2) | Factors of production Functional areas of business Business stakeholders External forces shaping the business environment | Books |
| 2) | Factors of production Functional areas of business Business stakeholders External forces shaping the business environment | Books |
| 3) | The three levels of management Managerial skills Functions of management Planning and decision-making Organising Organisational structures | Books |
| 4) | What is a strategy? Strategic planning Strategic thinking Strategic management framework | Books |
| 5) | The role of customers in marketing The value propositions Segmentation and targeting 4Ps of the marketing mix Pricing strategies | Books |
| 6) | Definition and explanation The purchase decision and its context Buying decision process Internal influences on purchase decision | Books |
| 7) | The cultural environment The economic environment The legal and regulatory environment International marketing Sustainability Global supply chain | Books |
| 8) | Technology and Business Internationalisation Theories of internationalisation Leadership and global business Factors towards globalisation | Books |
| 9) | Environmental social responsibility. Ethical/human rights social responsibility. Philanthropic corporate responsibility. Economic corporate responsibility. | Books |
| 10) | Ethics and business Merck & Co. Case B.F. Goodrich Case Ford Pinto Case | Books |
| 11) | Transforming our world: The 2023 Agenda for Sustainable Development Goals (SDGs) | Books |
| 12) | Four major factors of effective writing (clarity, tone, organization, and delivery) Formal and information communication Writing email Writing a formal letter Stages of preparing and delivering the presentation | Books |
| 13) | Turkey-Investment Climate Statement 2022 by International Trade Administration Doing business- Turkey Report 2020- World Bank Regional Investment Climate Assessment | Books |
| 14) | Review of the course | Books |
Sources
| Course Notes / Textbooks: | 1. Introduction to Business (Rice University) https://openstax.org/details/books/introduction-business (Free Download Link). 2. Instructor will provide other reading materials will be provided |
| References: | 1. Introduction to Business (Rice University) https://openstax.org/details/books/introduction-business (Free Download Link). 2. Instructor will provide other reading materials will be provided |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Medium | 3 Highest |
| Program Outcomes | Level of Contribution |
Learning Activity and Teaching Methods
| Alan Çalışması | |
| Akran Değerlendirmesi | |
| Anlatım | |
| Beyin fırtınası /Altı şapka | |
| Bireysel çalışma ve ödevi | |
| Course | |
| Grup çalışması ve ödevi | |
| Labs | |
| Okuma | |
| Homework | |
| Problem Çözme | |
| Proje Hazırlama | |
| Rapor Yazma | |
| Rol oynama | |
| Seminar | |
| Soru cevap/ Tartışma | |
| Sosyal Faaliyet | |
| Teknik gezi | |
| Tez Hazırlama | |
| Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.) | |
| Örnek olay çalışması | |
| Staj/Yerinde Uygulama |
Measurement and Evaluation Methods and Criteria
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Sözlü sınav | |
| Homework | |
| Uygulama | |
| Gözlem | |
| Bireysel Proje | |
| Grup Projesi | |
| Raporlama | |
| Akran Değerlendirmesi | |
| Bilgisayar Destekli Sunum | |
| Tez Sunma | |
| Örnek olay sunma | |
| Staj/ Yerinde Uygulama Değerlendirmesi | |
| Yarışma |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 40 | % 20 |
| Midterms | 3 | % 30 |
| Final | 3 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Aktiviteye Hazırlık | Aktivitede Harçanan Süre | Aktivite Gereksinimi İçin Süre | Workload | ||
| Course Hours | 45 | 45 | 2025 | ||||
| Study Hours Out of Class | 35 | 35 | 1225 | ||||
| Presentations / Seminar | 10 | 10 | 100 | ||||
| Homework Assignments | 40 | 40 | 1600 | ||||
| Midterms | 10 | 10 | 100 | ||||
| Final | 10 | 10 | 100 | ||||
| Total Workload | 5150 | ||||||