İşletme (İngilizce) Önizleme
Lisans	TYYÇ: 6. Düzey	QF-EHEA: 1. Düzey	EQF-LLL: 6. Düzey

Course General Introduction Information

Ders Kodu:

BUS105

Course Name:

İşletmeye Giriş

Ders Yarıyılı:

Güz

Ders Kredileri:

AKTS

Öğretim Dili:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Hayır

Dersin Türü:

Zorunlu

Dersin Seviyesi:

Lisans

TYYÇ:6. Düzey

QF-EHEA:1. Düzey

EQF-LLL:6. Düzey

Dersin Veriliş Şekli:

Yüz yüze

Dersin Koordinatörü:

Dr.Öğr.Üyesi MUHAMMED MUHSİN LİYAKAT

Dersi Veren(ler):

Dr Muhammad Mohsen Liaqat

Dersin Yardımcıları:

Dersin Amaç ve İçeriği

Dersin Amacı:

BUS105 INTRODUCTION TO BUSINESS is designed to meet the scope and sequence requirements of foundational business courses. The course presents the business principles and emerging trends in field. The course is useful for students to acquire the knowledge, skills, and competencies to prepare for the competitive workplace. The course is designed with intense lectures, in-class reading, and writing.

Objectives
• To identify and analyze the key concepts that form business enterprises
• To understand the external and internal environments that impact businesses
• To understand all the aspects of business management e.g., marketing, human resources, and management
• To identify the different types of businesses and the basis for their formation

Dersin İçeriği:

WEEK 1
ROLE OF BUSINESS
The concept of business
Define the term business
Distinguish between profit, loss, and value
Distinguish between goods and services

WEEK 2
BUSINESS AND SOCIETY
Factors of production
Functional areas of business
Business stakeholders
External forces shaping the business environment

WEEK 3
MANAGEMENT
The three levels of management
Managerial skills
Functions of management
Planning and decision-making
Organising
Organisational structures

WEEK 4
STRATEGIC MANAGEMENT
What is a strategy?
Strategic planning
Strategic thinking
Strategic management framework

WEEK 5
MARKETING
The role of customers in marketing
The value propositions
Segmentation and targeting
4Ps of the marketing mix
Pricing strategies

WEEK 6
CONSUMER BEHAVIOUR
Definition and explanation
The purchase decision and its context
Buying decision process
Internal influences on purchase decision
GRADED QUIZ 1

WEEK 7
THE GLOBAL BUSINESS ENVIRONMENT
The cultural environment
The economic environment
The legal and regulatory environment
International marketing
Sustainability
Global supply chain
IN-CLASS GRADED DISCUSSION

WEEK 8
INTERNATIONAL BUSINESS
Technology and Business
Internationalisation
Theories of internationalisation
Leadership and global business
Factors towards globalisation

MIDTERM EXAM

WEEK 9
CORPORATE SOCIAL RESPONSIBILITY
Environmental social responsibility.
Ethical/human rights social responsibility.
Philanthropic corporate responsibility.
Economic corporate responsibility.

WEEK 10
BUSINESS ETHICS
Ethics and business
Merck & Co. Case
B.F. Goodrich Case
Ford Pinto Case

WEEK 11
SUSTAINABLE DEVELOPMENT GOALS
Transforming our world: The 2023 Agenda for Sustainable Development Goals (SDGs)
IN-CLASS GRADED DISCUSSION 2

WEEK 12
BUSINESS COMMUNICATION
Four major factors of effective writing (clarity, tone, organization, and delivery)
Formal and information communication
Writing email
Writing a formal letter
Stages of preparing and delivering the presentation

WEEK 13
THE TURKISH BUSINESS CLIMATE
Turkey-Investment Climate Statement 2022 by International Trade Administration
Doing business- Turkey Report 2020- World Bank
Regional Investment Climate Assessment

WEEK 14
REVIEW OF THE COURSE
Review of the course

Öğrenme Kazanımları

Bu dersi başarıyla tamamlayabilen öğrenciler;
1) Explain the basic concepts of business management and its impact on the performance of the businesses.
2) Allow students to be able to develop new ideas and solutions and explore novel perspectives and approaches.
3) Empower students to recognise the importance of contributing their knowledge and experience to their communities.

Ders Akış Planı

Hafta	Konu	Ön Hazırlık
1)	The concept of business Define the term business Distinguish between profit, loss, and value Distinguish between goods and services	Books
2)	Factors of production Functional areas of business Business stakeholders External forces shaping the business environment	Books
2)	Factors of production Functional areas of business Business stakeholders External forces shaping the business environment	Books
3)	The three levels of management Managerial skills Functions of management Planning and decision-making Organising Organisational structures	Books
4)	What is a strategy? Strategic planning Strategic thinking Strategic management framework	Books
5)	The role of customers in marketing The value propositions Segmentation and targeting 4Ps of the marketing mix Pricing strategies	Books
6)	Definition and explanation The purchase decision and its context Buying decision process Internal influences on purchase decision	Books
7)	The cultural environment The economic environment The legal and regulatory environment International marketing Sustainability Global supply chain	Books
8)	Technology and Business Internationalisation Theories of internationalisation Leadership and global business Factors towards globalisation	Books
9)	Environmental social responsibility. Ethical/human rights social responsibility. Philanthropic corporate responsibility. Economic corporate responsibility.	Books
10)	Ethics and business Merck & Co. Case B.F. Goodrich Case Ford Pinto Case	Books
11)	Transforming our world: The 2023 Agenda for Sustainable Development Goals (SDGs)	Books
12)	Four major factors of effective writing (clarity, tone, organization, and delivery) Formal and information communication Writing email Writing a formal letter Stages of preparing and delivering the presentation	Books
13)	Turkey-Investment Climate Statement 2022 by International Trade Administration Doing business- Turkey Report 2020- World Bank Regional Investment Climate Assessment	Books
14)	Review of the course	Books

Kaynaklar

Ders Notları / Kitaplar:	1. Introduction to Business (Rice University) https://openstax.org/details/books/introduction-business (Free Download Link). 2. Instructor will provide other reading materials will be provided
Diğer Kaynaklar:	1. Introduction to Business (Rice University) https://openstax.org/details/books/introduction-business (Free Download Link). 2. Instructor will provide other reading materials will be provided

Ders - Öğrenme Kazanımı İlişkisi

Etkisi Yok	1 En Düşük	2 Orta	3 En Yüksek

Dersin Program Kazanımlarına Etkisi

Katkı Payı

Öğrenme Etkinliği ve Öğretme Yöntemleri

Alan Çalışması
Akran Değerlendirmesi
Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Ders
Grup çalışması ve ödevi
Laboratuvar
Okuma
Ödev
Problem Çözme
Proje Hazırlama
Rapor Yazma
Rol oynama
Seminer
Soru cevap/ Tartışma
Sosyal Faaliyet
Teknik gezi
Tez Hazırlama
Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.)
Örnek olay çalışması
Staj/Yerinde Uygulama

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sözlü sınav
Ödev
Uygulama
Gözlem
Bireysel Proje
Grup Projesi
Raporlama
Akran Değerlendirmesi
Bilgisayar Destekli Sunum
Tez Sunma
Örnek olay sunma
Staj/ Yerinde Uygulama Değerlendirmesi
Yarışma

Ölçme ve Değerlendirme

Yarıyıl İçi Çalışmaları	Aktivite Sayısı	Katkı Payı
Ödev	40	% 20
Ara Sınavlar	3	% 30
Final	3	% 50
Toplam		% 100
YARIYIL İÇİ ÇALIŞMALARININ BAŞARI NOTU KATKISI		% 50
YARIYIL SONU ÇALIŞMALARININ BAŞARI NOTUNA KATKISI		% 50
Toplam		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Aktiviteler	Aktivite Sayısı	Aktiviteye Hazırlık	Aktivitede Harçanan Süre	Aktivite Gereksinimi İçin Süre	İş Yükü
Ders Saati	45	45			2025
Sınıf Dışı Ders Çalışması	35	35			1225
Sunum / Seminer	10	10			100
Ödevler	40	40			1600
Ara Sınavlar	10	10			100
Final	10	10			100
Toplam İş Yükü					5150