İstanbul Sağlık ve Teknoloji Üniversitesi BİLGİ PAKETİ / DERS KATALOĞU
| İşletme (İngilizce) | |||||
| Lisans | TYYÇ: 6. Düzey | QF-EHEA: 1. Düzey | EQF-LLL: 6. Düzey | ||
Course General Introduction Information
| Ders Kodu: | BUS324 | ||||
| Course Name: | Uluslararası İşletme | ||||
| Ders Yarıyılı: | Bahar | ||||
| Ders Kredileri: |
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| Öğretim Dili: | EN | ||||
| Ders Koşulu: | |||||
| Ders İş Deneyimini Gerektiriyor mu?: | Hayır | ||||
| Dersin Türü: | Zorunlu | ||||
| Dersin Seviyesi: |
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| Dersin Veriliş Şekli: | Yüz yüze | ||||
| Dersin Koordinatörü: | Dr.Öğr.Üyesi MUHAMMAD MOHSEN LIAQAT | ||||
| Dersi Veren(ler): | Dr Muhammad Mohsen Liaqat | ||||
| Dersin Yardımcıları: |
Dersin Amaç ve İçeriği
| Dersin Amacı: | The International Business course covers the continuous globalization of the world. The transformation of developing economies such as China and India in Asia continues to grow at a rapid rate. New multinationals continued to emerge from developing nations in addition to the world’s established industrial powers. Increasingly, the globalization of the world economy affected a wide range of firms of all sizes, from the very large to the very small. This course is comprehensively designed based on a case orientation approach. Learning Objectives • How why cultures, countries, and regions differ across the world • To understand the politics and economies of international trade and investment • To examine the strategies and structures of international businesses • To assess the functions of international business |
| Dersin İçeriği: | Week 1 Introduction Globalization in terms of markets and production The emergence of global institutes Divers of globalization The changing demographics of global economy The globalization debates Managing in the global marketplace Week 2 National Differences in Political, Economic, and Legal Systems Case study of the decline of Zimbabwe Political systems Economic systems Legal systems Case study of economic transformation in Vietnam Graded Moderated Discussion 1 Case Study 1— Decline of Zimbabwe Case Study 2— Economic transformation in Vietnam Week 3 National Differences in Economic Development Differences in economic development Political economy and economic progress States in transition The nature of economic transformation Implications of changing political economy Case: economic development in Bangladesh Week 4 Differences in Culture What is culture? Social structure Religious and ethical systems Language and education Culture and business Cultural change Case: secularism in Turkey Case: India and its caste system Assignment 1 Protesting Globalization in France Week 5 International Trade Theory Trade theory Mercantilism Absolute advantage Comparative advantage The product life-cycle theory New trade theory Porter’s Diamond Week 6 Government Policy and International Trade Instruments of trade policy The case of government interventions The revised case for free trade World trading system evolution Managerial implications, trade barriers, firm strategy, and policy implications Assignment 2 Is China Dumping Excess Steel Production? Week 7 Foreign Direct Investment Foreign direct investment in the world economy FDI in China Theories of foreign direct investment Political ideology and foreign direct investment Benefits and costs of FDI Government policy instruments and FDI Week 8 Regional Economic Integration Levels of economic integration The case of regional integration Europe’s regional economic integration Regional economic integration in the Americas Regional economic integration elsewhere Midterm Exam Week 9 The Strategy of International Business Strategy and firm Global expansion, profitability, and profit growth Cost pressures and pressures for local responsiveness Choosing a strategy Sony’s global strategy Week 10 The Organization of International Business Organizational architecture Organizational structure Control systems and incentives Processes Organizational culture Synthesis: strategy and architecture Organizational change Graded Moderated Discussion 2 Sony’s Global Strategy Organizational Architecture at P&G Week 11 Entry Strategy and Strategic Alliances Basic entry decisions Entry modes Selecting an entry mode Greenfield venture or acquisition? Strategic alliances Starbucks’ foreign entry strategy Week 12 International New Ventures/Born Global Internationalization process Traditional internationalization Uppsala Model International new ventures (INVs) Drivers and challenges Internationalization process and technology Assignment 3 Week 13 Global Production and Supply Chain Management Strategy, production, and supply chain management Make or buy decisions Global supply chain functions Managing a global supply chain Week 14 Global Marketing and R&D Globalization of markets and brands Market segmentation Product attributes Distribution strategy Communication strategy Pricing strategy Configuring the marketing mix International market research Final Term Exam |
Öğrenme Kazanımları
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Bu dersi başarıyla tamamlayabilen öğrenciler;
1) Explain business expansion abroad and key issues related to their operations in other countries 2) Compare and contrast cultures and societies globally using socioeconomic and cultural frameworks 3) Develop an entry strategy into other markets recognizing the nature of institutions and forces governing the process of globalization. |
Ders Akış Planı
| Hafta | Konu | Ön Hazırlık |
| 1) | Introduction Globalization in terms of markets and production The emergence of global institutes Divers of globalization The changing demographics of global economy The globalization debates Managing in the global marketplace | Book |
| 2) | National Differences in Political, Economic, and Legal Systems Case study of the decline of Zimbabwe Political systems Economic systems Legal systems Case study of economic transformation in Vietnam | Book |
| 3) | National Differences in Economic Development Differences in economic development Political economy and economic progress States in transition The nature of economic transformation Implications of changing political economy Case: economic development in Bangladesh | Book |
| 4) | Differences in Culture What is culture? Social structure Religious and ethical systems Language and education Culture and business Cultural change Case: secularism in Turkey Case: India and its caste system | Book |
| 5) | International Trade Theory Trade theory Mercantilism Absolute advantage Comparative advantage The product life-cycle theory New trade theory Porter’s Diamond | Book |
| 6) | Government Policy and International Trade Instruments of trade policy The case of government interventions The revised case for free trade World trading system evolution Managerial implications, trade barriers, firm strategy, and policy implications | Book |
| 7) | Foreign Direct Investment Foreign direct investment in the world economy FDI in China Theories of foreign direct investment Political ideology and foreign direct investment Benefits and costs of FDI Government policy instruments and FDI | Book |
| 8) | Regional Economic Integration Levels of economic integration The case of regional integration Europe’s regional economic integration Regional economic integration in the Americas Regional economic integration elsewhere | Book |
| 9) | The Strategy of International Business Strategy and firm Global expansion, profitability, and profit growth Cost pressures and pressures for local responsiveness Choosing a strategy Sony’s global strategy | Book |
| 10) | The Organization of International Business Organizational architecture Organizational structure Control systems and incentives Processes Organizational culture Synthesis: strategy and architecture Organizational change | Book |
| 11) | Entry Strategy and Strategic Alliances Basic entry decisions Entry modes Selecting an entry mode Greenfield venture or acquisition? Strategic alliances Starbucks’ foreign entry strategy | Book |
| 12) | International New Ventures/Born Global Internationalization process Traditional internationalization Uppsala Model International new ventures (INVs) Drivers and challenges Internationalization process and technology | Book |
| 13) | Global Production and Supply Chain Management Strategy, production, and supply chain management Make or buy decisions Global supply chain functions Managing a global supply chain | Book |
| 14) | Global Marketing and R&D Globalization of markets and brands Market segmentation Product attributes Distribution strategy Communication strategy Pricing strategy Configuring the marketing mix International market research | Book |
Kaynaklar
| Ders Notları / Kitaplar: | Title: International Business: Competing in the Global Marketplace Authors: Charles W.L. Hill; G. Tomas M. Hult Publisher: McGraw-Hill Education Year: 2018 ISBN: 1259929442,9781259929441 |
| Diğer Kaynaklar: | Title: International Business: Competing in the Global Marketplace Authors: Charles W.L. Hill; G. Tomas M. Hult Publisher: McGraw-Hill Education Year: 2018 ISBN: 1259929442,9781259929441 |
Ders - Öğrenme Kazanımı İlişkisi
| Etkisi Yok | 1 En Düşük | 2 Orta | 3 En Yüksek |
| Dersin Program Kazanımlarına Etkisi | Katkı Payı |
Öğrenme Etkinliği ve Öğretme Yöntemleri
| Alan Çalışması | |
| Akran Değerlendirmesi | |
| Anlatım | |
| Beyin fırtınası /Altı şapka | |
| Bireysel çalışma ve ödevi | |
| Ders | |
| Grup çalışması ve ödevi | |
| Laboratuvar | |
| Okuma | |
| Ödev | |
| Problem Çözme | |
| Proje Hazırlama | |
| Rapor Yazma | |
| Rol oynama | |
| Seminer | |
| Soru cevap/ Tartışma | |
| Sosyal Faaliyet | |
| Teknik gezi | |
| Tez Hazırlama | |
| Uygulama (Modelleme, Tasarım, Maket, Simülasyon, Deney vs.) | |
| Örnek olay çalışması | |
| Web Tabanlı Öğrenme | |
| Staj/Yerinde Uygulama |
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
| Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama) | |
| Sözlü sınav | |
| Ödev | |
| Uygulama | |
| Gözlem | |
| Bireysel Proje | |
| Grup Projesi | |
| Sunum | |
| Raporlama | |
| Akran Değerlendirmesi | |
| Bilgisayar Destekli Sunum | |
| Tez Sunma | |
| Uzman / Jüri Değerlendirmesi | |
| Örnek olay sunma | |
| Staj/ Yerinde Uygulama Değerlendirmesi | |
| Yarışma |
Ölçme ve Değerlendirme
| Yarıyıl İçi Çalışmaları | Aktivite Sayısı | Katkı Payı |
| Ödev | 20 | % 10 |
| Ara Sınavlar | 3 | % 30 |
| Final | 3 | % 60 |
| Toplam | % 100 | |
| YARIYIL İÇİ ÇALIŞMALARININ BAŞARI NOTU KATKISI | % 40 | |
| YARIYIL SONU ÇALIŞMALARININ BAŞARI NOTUNA KATKISI | % 60 | |
| Toplam | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Aktiviteler | Aktivite Sayısı | Aktiviteye Hazırlık | Aktivitede Harçanan Süre | Aktivite Gereksinimi İçin Süre | İş Yükü | ||
| Sınıf Dışı Ders Çalışması | 48 | 48 | 2304 | ||||
| Sunum / Seminer | 10 | 10 | 100 | ||||
| Ödevler | 40 | 40 | 1600 | ||||
| Ara Sınavlar | 20 | 20 | 400 | ||||
| Final | 20 | 20 | 400 | ||||
| Toplam İş Yükü | 4804 | ||||||